Our Mission was to make breastfeeding assistance available to all women, using wearable technology to connect mothers with community support groups and counselling. Becoming a mother creates many lifestyle changes, as well as challenges. The family support network and organisations like our partner, The Australian Breastfeeding Association, provide mothers with advice and encouragement to overcome these challenges. It was our goal to use the possibilities of modern and wearable technology to ensure these support services were available to women regardless of time or location.
Our Vision is to provide a network of mothers and maternal health professionals, connected through our platform and accessible through multiple communication devices. By providing maternal advice in a central location, we can give mothers the same support they would enjoy from family members or mothers groups located nearby. By giving the option to find this support online, women will no longer be isolated due to time or location.